Why be Pro-Family?
Research commissioned in 2005 by Family Matters! Singapore and MCYS indicates that:
- Households with young children collectively spend $1.5 billion annually
- They tend to shop as a family nearly 2/3 of the time
- These households spend a total of $820 million annually on non-grocery shopping alone
- Family-friendly businesses enjoys 5% - 10% more sales than less family-friendly ones
In essence, targeting families makes business sense!
Taking the Pro-Family Pledge is a good way for your business to indicate commitment towards building strong and stable families in Singapore.
Click here for more information on the Study. (PDF)
