Why Apply for the Pro-Family Business Mark?
Distinguish your business by being one of the pioneers in the PFB Mark that recognises pro-family business practices
The business imperative is clear. There are business opportunities for businesses that are prepared to align their strategy and offer products and services that target the family as customers. In doing so, the business will showcase to customers, stakeholders, employees and partners, its commitment to being pro-family and receive national recognition.
Use the Tools for Self-Assessment and Improvement
The assessment process will start with a guided self-assessment. This allows the business to do a health check on its pro-family business practices. Additionally, all applicants will receive a feedback report and a score sheet detailing how they rate in each Pro-Family Business criterion. The feedback report identifies strengths as well as opportunities for improvement. The report will allow businesses to adopt specific measures to make them more pro-family in terms of its practices.
Benchmark and Network
As part of a PFB community, companies will have ample opportunities to learn and benchmark the best processes, as well as align gap areas to these practices. Companies will also get the opportunity to network with other companies. They can share and harvest ideas with each other, learn from peers in diverse industries and sectors, discuss common issues and solutions, and gain good contacts for future use.
