The Framework
Strategy
Businesses are pro-family because it makes good business sense. They are able to articulate clearly their business strategy that targets the whole family and in the process, define the various customer segments they are serving. They have also developed products and services in line with this strategy.
Service
In line with the business strategy articulated, the company has put in place systems and processes, and equipped their people with necessary and appropriate skills to serve their customers well.
Infrastructure
With respect to the business strategy, the company has developed and built an infrastructure that caters to the various customer segments.
Results
Results and outcomes arising from the approach and deployment of the business strategy are tracked. Such performance reviews enhance robustness in the business operations by providing early alerts to challenges and ensure survival and sustainability of products and services. The reviews also identify opportunities for further improvement in their strategies, products and services.
