UNITED PROPERTY INVESTMENTS PTE LTD – UNITED SQUARE |
Overview |
Opened in August 2002, United Square shopping mall houses five themed-levels of shops, alfresco forecourt and a water terrace dining area and glass sculpted restaurants. Accreditation to the Pro-Family Business Mark has resulted in the increase of mall traffic as the mall’s new family-friendly initiatives receive positive feedback from users. |
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Mission |
The mall has positioned itself as a Kids Learning Hub for families, and moved towards providing families with a wholesome shopping experience, with its unique tenant mix of retailers and learning centres, to offering quality children’s entertainment and family friendly facilities. |
Product & Service Mix |
As a facilities provider, United Square aims to increase patronage and sales of its tenants by exploring and putting in place appealing well-equipped facilities, exciting promotional strategies and fun activities to reach out to various family members. |
Marketing & Promotions |
To develop pro-family specific activities, initiatives such as “Grandparents Day” celebrations and school holiday attractions like live cartoon character shows, are incorporated into the annual Advertising and Promotions budget and plans. |
Service |
Service Attitude |
To better meet the needs of families, United Square employs front line staff who themselves are parents or have experience with children or the elderly. Staff with such aptitudes are better able to appreciate and anticipate the requirements that families may have. |
Nurturing service care |
To nurture service care, United Square improved its facilities with additions like Kiddy Tables and Chairs, when it received the Pro-Family Business grant.
These kid-friendly furniture were constructed to provide a proper “waiting area” for kids who need to wait for their caregivers after they have attended lessons at the various enrichment centres in the mall. Rather than roaming around or waiting aimlessly, these kids now have a safe and conducive environment to do their homework or rest while waiting to be picked up.
Additional seats have also been provided outside enrichment centres so that caregivers especially grandparents, can wait comfortably for the children.
To encourage environmental-friendly behaviour, the mall sourced for colourful character dustbins to interest kids and parents alike to love the environment and not litter. |
Safety first |
To ensure a safe environment especially since United Square is frequented by children, there is a security post on level 2 and security personnel patrol the mall regularly. The mall also conducts weekly safety checks on its facilities. Staffs are well-versed in emergency procedures such as for lost-child, fire evacuation and fall/injury scenarios. |
Infrastructure |
Access & Layout |
To provide a comfortable environment for the tri-generational family, United Square not only has the basic pro-family amenities in place, it also provides additional features that are attuned to the needs of family members. An example would be the colour-coded floors for easier identification by children and the elderly. |
Facilities |
The mall is fully equipped with family-friendly features from a well-furnished nursing room, colour themed levels, spacious corridor walkways, carpeted grounds, play features and even animal-shaped bins for litter.
There is also interactive activity screen for the whole family to participate in fun activities together, and foster bonding and creativity. Be it a simple ball game or a colour splash fun art, the whole family can participate by using just their body movements which are projected onto a ground image of approximately 12ft by 6ft. |
