THE LITTLE SKOOL-HOUSE INTERNTATIONAL |
Overview |
Established in 1994 to provide premium pre-school education, The Little Skool- House has built a reputation for offering innovative pre-school programmes that allow children to learn and grow holistically. A 10% increase in enrolment numbers can be directly attributed to brand awareness achieved through the Pro-Family Business Mark. |
Strategy |
Mission |
Incorporated into The Little Skool-House’s mission of providing quality early childhood care and education is an active tripartite collaboration between our parents, children and teachers.
Through the Epstein’s Framework of Six Types of Involvement, covering the key areas of Parenting, Communicating, Volunteering, Learning at Home, Decision Making and Collaboration with the Community, parents are encouraged to take on a more active and formalised role in their children’s learning. |
Product & Service Mix |
By providing the child with the right combination of an ideal environment, committed educators, excellent programmes and pro-family practices, the centre aims to develop children to excel physically, intellectually, emotionally and socially.
To continue to remain relevant and attractive to families, The Little Skool-House conducts an annual benchmarking exercise on its competitors’ service offerings and pricing structures. A bi-annual parent survey is also conducted to understand the needs of parents. |
Marketing & Promotions |
To help strengthen family bonds, there is an annual calendar of Community Learning and Parent Support programmes, such as workshops, talks and support groups to meet different parenting and family needs.
Selected branches of The Little Skool-House have their operating hours extended until 8pm, with dinner provided, to cater to parents who work late. Emergency care services are available for parents upon request. |
Service |
Service Attitude |
To ensure families feel welcomed while dealing with all levels of staff at The Little Skool-House, all staff attend an annual “Customer Care” training and have a set of guidelines and precautionary measures for reference, so that they are empowered to make effective decisions at anytime and enhance customer satisfaction. The marketing team conducts centre visits and audits to ensure that all level of staff delivers quality service. |
Nurturing service care |
To nurture service care, open communication between parents and teachers on the development of the children are emphasized. The various Little Skool-House centres conduct regular sharing sessions with parents. They encourage parents to participate in the children’s activities by practicing an “Open Door Policy”. Teachers are also encouraged to communicate with parents frequently through emails, phone calls, during drop-off and pick-up time and a communication booklet. |
Safety first |
To assure parents who entrust their children to the care of The Little Skool-House, all staff are trained on safety and security procedures that include Crisis Management and Handling of Accidents and Injuries.
Furniture at all the centres are purpose-built, have rounded edges, with appropriate height adjustments and weighted base and other safety features include safety gates, cable protectors, and door knobs and power points are elevated beyond the reach of children.
In addition to the centres’ rigorous daily cleaning and maintenance, The Little Skool-House conducts an annual spring cleaning to thoroughly disinfect and clean the various centres. At the same time, The Little Skool-House works with sanitation vendors to include professional antimicrobial treatments and services in the disinfection procedure. |
Infrastructure |
Access & Layout |
To meet the needs of concerned parents, The Little Skool-House centres include viewing rooms for parents. The centres situated at OCBC Centre, AMK Hub, Ulu Pandan and MCYS Building even has internet enabled PC stations, magazines and parenting reference materials. |
Facilities |
The Little Skool-House has a structured facilities maintenance programme. All its centres are reviewed for upgrading every year. New toys and books are replenished annually. |
