IMM |
Overview |
IMM building consists of retail space, warehouse and office space spread over five levels. Under the retail wing, more than 250 retailers offer a wide range of products and services. IMM is known as being a one stop mall for furniture, interior design, wedding needs and family outings with its two indoor-playgrounds. |
Strategy |
Mission |
IMM has always incorporated family friendly initiatives into its operations, facilities and services because it makes good business sense to be Pro-Family. |
Product & Service Mix |
The tenant mix of IMM takes into consideration the needs of every member of the family. From the Giant hypermarket and several other “lifestyle” stores like Best Denki and Daiso to kid’s apparel and toys, there is something from everyone.
IMM also has 35 F&B outlets with a wide variety of choices available. There are food courts, cafes and restaurants serving up international cuisines, fast food and also all-time local favorites. |
Marketing & Promotions |
To meet the differing needs of family members, IMM devises its marketing and promotional plans to cater to each family member. Regular events and activities that focus on the family are organised. These include “Babies Bonanza”, “Home & Living”, “Food Festival” and Mother’s Day and Children’s Day activities. |
Service |
Service Attitude |
Family-friendly services are offered at IMM. These include the loan of baby strollers and wheelchairs for the elderly, free of charge.
To provide convenient access to IMM, the mall offers free shuttle bus service to three MRT station, namely Clementi, Boon Lay and Jurong East MRT. |
Nurturing service care |
To nurture service care, IMM has “Happy Bags”, containing toys and sweets to comfort lost children while locating their parents. |
Safety first |
IMM is equipped with a Building Automation System which monitors the serviceability of essential building facilities on a real-time basis. There are 14 security officers deployed at strategic locations throughout the mall and these officers are trained to conduct CPR during emergencies. |
Infrastructure |
Access & Layout |
To provide a spacious environment for the whole family, IMM has wide aisles and walkways, which also cater for prams, strollers and wheelchairs. For easy access within the mall for parents with children in prams or strollers and the wheel-chair bound, the mall is equipped with travelators, ramps and big lifts. |
Facilities |
To entertain children of all ages while their parents go about shopping, IMM has two indoor playgrounds located on Level 2 and 3. On Level 3, there is also Kids’ Corner, a mini theatre-cum-playroom which regularly screens cartoons and children’s movies.
IMM also has Baby Rooms for nursing mothers and an Arts and Craft corner at Level 3. Urinals are provided in the upgraded male and female toilets, which also have lower sinks for kids. |
